Thank users for their purchaseĮven after acquiring the user, it’s still important to retain them.
However, you’ll need to include a call to action to inform the reader that they should click on the link. You can also choose to hide the video link behind a more design-oriented graphic.Īgain, it’s crucial that you choose an intriguing image. This is a UX trick that can result in more clicks and views. It will have a screenshot and a fake play button that, when clicked, will redirect the users to YouTube or wherever the video is hosted. The most effective way to do this is to create an image that resembles a video. If most of your subscribers have these providers, you’ll be better off including a still image that redirects to a video instead. However, it’s important to note that some email clients (including the big players like Gmail and Outlook) don’t support embedded videos in emails. Add an image that redirects to a videoĪn embedded video can result in immediate views. This could be a promotional video, behind-the-scenes content, or educational topics. You can also highlight certain topics using videos. This way, you’ll get important information to your users fast (and without the fear of them skipping over something important).Ī weekly or monthly update in video form and be much more appealing to your subscribers. Instead of writing a long text of updates, explain what’s new in an informational video. To spruce up your content, consider adding videos in addition to your content. Text-heavy newsletters can be boring, especially if you’re sending them out on a regular basis. Or you can focus on one specific issue that your user base will enjoy learning more about. For example, you can craft a video explaining your company’s history or future goals. If you’re advertising an event, you can include a video with behind-the-scenes footage to help build interest for attendance or ticket sales.Įducational bonus videos can also attract customers. This type of bonus content not only engages the customer but also increases their loyalty to your company or brand.įor consultants or coaches, you might include a video with extra tips or pieces of advice that aren’t normally available on your website, or get one of your clients or pupils to record a video testimonial where they talk about how your services helped them. You can get more email subscribers by giving them access to an exclusive video when they sign up. Use video as bonus content to entertain your audience Note: If you're sharing your videoask via email from your iPhone, make sure you first connect your email account to your native iPhone Mail app.Try Mailbutler for Free Learn More How to use video in email marketing 1. □ Tip: You can also pass the variables into the overlay text for a more personalized experience. So your recipient won't have to enter their contact details, but you'll still know that the videoask is from them. The contact information you just entered has now been added as variables to the videoask URL in the embed code. Click Copy embed code and paste it into the body of your email. Before copying the embed code, toggle on Add contact variables.ģ.
Passing the contact information this way means the person receiving your videoask won't have to enter their contact details, but you'll still see that the videoask response came from them.ġ. If you're sending the email to just one person you can add their contact details as variables. For Gmail, this can be done in the email editor.įor other tools, such as Intercom, you may need to use the email's HTML editor. In your email, paste the code directly into the body of the email. Log in to your VideoAsk account and select the videoask you want to embed. You can quickly generate the email embed code for each of your videoasks and paste it into the body of your email, or in the code editor if your email has one.ġ.
This means that when recipients click on a videoask in an email they'll be directed to a new tab to view and interact with it. Because of this, when you embed a videoask in an email it will be a partial embed with a visual of a video that cannot be played inside the email message. Note: Email clients like Gmail or Outlook don't currently allow a true embed of video content. Using an email marketing tool instead? Check out this article on how to embed a videoask using your email marketing tool. This will embed the videoask in your email as an animated gif and link. To send out a videoask to a list of existing contacts, you can add a videoask to the body of an email or newsletter with a snippet of HTML code. You can share your videoasks in a variety of ways: by embedding them in your website as a widget or in an iframe, sharing them directly by text message or on social media with a link, or sending them in the body of an email.